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POSTED BY BEUTiFi Editor | 20 February, 2018
Does Anybody Know about Your Salon’s Special Offers?: Why You Need to Be Online
Owning and operating a hair and beauty salon means wearing many different hats. Obviously, you have to know what you are doing in terms of hair, skin and overall beauty, and need to stay up to date with trends. But then there is the business side of the role. You have to rely on excellent staff, you need to think about the look and appeal of your salon, you need to keep an eye on inventory and products, and you need to consider how to bring in new clients.
POSTED BY BEUTiFi Editor | 12 January, 2018
How Your Website Can Become the Most Valuable Team Member at Your Salon
Your salon has many team members who all work together to draw in clients – but your most valuable member may not be who you think! While your stylists, receptionist, managers, and other team members are working hard all day long, there’s one thing that never stops promoting your name. If you guessed it’s your website, you’re correct. If you don’t have a website, here’s why you really need one!
POSTED BY BEUTiFi Editor | 9 January, 2018
The Emergence of The Metrosexual and How To Bring Them To Your Salon Door
Klaxon! There's a new(ish), lucrative customer in town and you're not on his radar. The rise and rise of the metrosexual is pretty well documented and isn't slowing down anytime soon. The major cosmetic brands are onto it with new launches aimed specifically at the male market, but what have you been actively doing to entice this new customer with buckets of disposable income into your salon? Thought so. Here are five ways to get the modern man interested in your business (and booking a treatment, pronto).
POSTED BY BEUTiFi Editor | 2 January, 2018
The Limitations of Social Media For Your Salon Business
Are you relying on social media platforms to manage all of your online messaging and to attract customers? If so, we have some bad news for you: it's not enough. Here's why your ‘social media only’ strategy is bad for business.
POSTED BY BEUTiFi Editor | 22 December, 2017
How To Stand Out From The Crowd With Your Hair & Beauty Salon
In a crowded market packed with stiff competition, you need your hair and beauty salon to jump out and shout: book your treatment here! But how can you stand out from the crowd? Here are four places to start.
POSTED BY BEUTiFi Editor | 15 December, 2017
Getting Non-Local Customers To Your Salon
You might have bagged your trusty regulars' business for life, but is your salon cashing in on the lucrative non-local customer?Loyal customers in your locality are the bread and butter of salon business, but to stay growing and successful, you need to tap into the off-peak, once-off and non-local customer base as well.
POSTED BY BEUTiFi Editor | 12 December, 2017
How Website Visitors Become Visitors To Your Salon
Thousands of likes on Facebook? Check. Slick new web offering? Check. Great conversion rate to real life customers from your online community? Ehhh... If you haven't yet mastered the art of turning clicks into bookings, here are four ways you can start turning your website visitors into salon visitors. (If you still don’t have a website for your hair and beauty salon or your stylist business, check this out).
POSTED BY BEUTiFi Editor | 8 December, 2017
The Fast And Affordable Alternative To A Costly Salon Website
It's the one business decision you know is essential but have been putting off for some time: you need a salon website and you need it now.
POSTED BY BEUTiFi Editor | 5 December, 2017
5 Reasons Salons Don’t Have a Website (And How To Fix That Problem)
Today’s consumers are going online to find the information they need, and it’s no different when it comes to hair and beauty salons. The days of flicking through a directory are over, as people want to find the right salon for them quickly and easily, on their laptop at home or on their lunch break, or on their mobile while out and about. That means it is vital for your salon to have a strong online presence, to be listed as a business that can cater for a potential client’s needs, and to be found in those online searches the modern consumer makes.
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