acquires main competitor SalonAddict in a bid to take over the global salon-booking industry acquires main competitor SalonAddict in a bid to take over the global salon-booking industry

BEUTiFi logo acquires SalonAddict, making them the leading salon marketing and booking website in Ireland to grow to 1,500 salon partnerships to-date and €2m in booking revenue in 2015.


  • 14 new jobs to be created by end of 2015 in Marketing, Sales and Development roles
  • Huge growth in customers over past 12 months including leading salon brands Style Club, Waxperts, Joseph Kramer Group, Kazumi and Hugh Campbell Hairdressing Group.
  • Now leading salon marketing & booking website in Ireland and a significant player in UK market
  • €2m in booking revenue sent to salon customers in 2015. Forecast to grow to €10m in 2016.
  • Team includes ex CarTrawler and L’Oreal executives


25th February 2016

Breaking News today announced the acquisition of SalonAddict, making them the leading salon marketing & booking website in Ireland and giving them a significant UK presence. also announced 14 new jobs in addition to the acquisition. has 1,500 salons signed to date in Ireland and the UK including Waxperts, Zeba Hairdressing, Joseph Kramer Group, Kazumi and Hugh Campbell Group. Like JustEat, BEUTiFi is a platform that allows consumers to discover the best salons, read reviews and to book appointments online in real time through its website. The salon booking site will facilitate approximately €10m in booking revenue in 2016 through its platform.


This means will have one of the largest customer bases in Ireland and the UK and positions on it’s way to becoming a major player in the €100 billion global salon market.

The salon booking industry has seen a massive growth in the last number of years with a 22% growth in google searches for hair and beauty related services in 2015. However, industry research shows that that 70% are still offline and over 85% of salons are still unable to deal with online bookings.’s primary goal is to disrupt the industry with its leading technology platform, which takes the headache away from salons & professionals to market to new customers and allows salons to focus on what they are passionate about – providing excellent services., Founder and CEO, Richard Spence, who also founded leading overseas property portal and brings with him a wealth of knowledge from key roles at L’Oreal and CarTrawler, has huge global plans for the business. “Today’s announcement marks a huge stepping stone in our work to date in building a strong and vibrant customer base in UK and Ireland. The acquisition of SalonAddict sees us move a step closer to our goal to be the largest hair and beauty booking website globally. The focus is now to further grow the customer base in Ireland and the UK and to launch into a number of new cities across Europe and the US.”

Cormac McNamara, MD of Salon Addict said “At SalonAddict we have dedicated our efforts to first-class customer service and cutting-edge technology. The team at have expanded on these values and we’re delighted that the acquisition of SalonAddict will be instrumental in driving their international expansion”


Related Blogs

Posted by BEUTiFi Editor | 13th July 2017
Festival Hairstyles of 2017 – How to get the look!
With two months of festivals just around the corner in Ireland, we are taking a look at the top festival hairstyles for 2017. We want to help you get hair...
Ursula Hair Salon Galway
Posted by BEUTiFi Editor | 6th July 2017 July Salon of the Month. Is this the best Hair Salon in Galway?
Ursula’s Hair Boutique is a beautiful contemporary hair salon in Galway. Located in Tuam, Ursula’s HB, are specialists in hair extensions, and provide the best possible experience for all their...
The Crew Salon Website provided by
Posted by Igor Shiota | 18th August 2016
The Top 5 reasons your salon needs a website!
The importance of a Salon Website for your business. Joseph Kramer Salon Website provided by The world has moved online. Consumers nowadays have instant access to products, services, prices...